So, take an American concept that used to depict the day when retailers went from the “red” into the “black”, froth it up with lots of marketing hysteria, discounts on a few white goods and what have you got?

 

That’s right – a riot.

 

The images of fighting in the aisles at Tesco and people queuing for over an hour to get a few quid of a TV that they probably don’t need were incredible on a number of levels.

 

If you don’t believe me, here’s what marketing guru Seth Godin had to say on the topic in his blog last week – “Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.”

 

The sad things is, as the world speeds up and our insatiable need for consumer products gets stronger and stronger things will only get worse…..

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