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If we want to create change we need to commit to extreme ways.

Normal efforts create normal results.

Looking for extreme ways doesn’t mean just adding a little bit more to a plan. It means re-thinking the whole approach and finding a new way to operate or deliver our service.

Embracing technology, re-thinking the customer experience or creating a new commercial model are all ways we can commit to extreme ways.

Extreme ways can’t be created by copying the actions of others. Imagination and audacity must colour our approach not imitation and caution.

Finding extreme ways can be lonely and things may fall apart. The challenge is keeping true to your vision when others would give in.

This post is part of my 60 day blog challenge.