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There’s a school of thought that says walking around with a ruthless streak, being cruel to others without a care in the world is the best way to achieve success. After all, nice guys finish last. Right?

Wrong.

As the world has become more connected, this adage has never been more outdated. Our future success will be achieved through being polite, generous and likeable .

I have a phrase that I have carried with me for a few years now – we need to be easy to do business with.

It doesn’t matter whether our customers are internal or external, whether the services we offer are free or chargeable. If people don’t like you or feel you are taking advantage of them, they will find a way to work with somebody else.

If you want to achieve success in the future, be like Eddie, be a nice guy!

 

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