Base lines give us guidance but they also limit our thinking.
Achieving a 10% saving is great. But what if you were paying 20% above market price to begin with?
Growing your business by 15% is an outstanding achievement but what if the industry is growing by 30%?
The alternative is to set your own goals and targets. Through our own analysis and intuition, we can set aspirations based on more than what has gone before.
Dreaming big means we are likely to deliver more than the improvements that come from incremental thinking.
The alternative is to be a debaser!